http://repository.kalbis.ac.id/handle/123456789/154 2026-03-15T06:55:11Z 2026-03-15T06:55:11Z Anissa, Prameswari http://repository.kalbis.ac.id/handle/123456789/1678 2025-09-30T02:34:55Z 2025-02-08T00:00:00Z

Title: Pengaruh Desain Produk dan Persepsi Harga terhadap Keputusan Pembelian di Toko Global Batik Authors: Anissa, Prameswari Abstract: This study analyzes the influence of product deSign and price perception on purchasing decisions at Global Batik Store. A quantitative approach with purposive sampling technique involved 100 respondents. Data were analyzed using simple and multiple regression. The results revealed that product deSign Significantly impacts purchasing decisions. Price perception also positively affects consumer choices for batik products. Simultaneously, product deSign and price perception Significantly contribute to purchasing decisions, indicating their importance in enhancing product appeal and customer satisfaction.

2025-02-08T00:00:00Z Putra, Muhammad Adriyan http://repository.kalbis.ac.id/handle/123456789/1647 2025-09-30T02:40:24Z 2024-07-25T00:00:00Z

Title: Pengaruh Kualitas Produk dan Inovasi Produk terhadap Keputusan Pembelian Sepatu Compass pada Mahasiswa di Jakarta Authors: Putra, Muhammad Adriyan Abstract: A product is anything that can be offered to a market for attention, acquisition, use or consumption and can satisfy a desire or need of the consumer. The problem of this research is to determine purchasing decisions in the footwear industry, specifically Compass shoes. Seaptu Compass is a footwear product that has many followers, especially among students. For this reason, a quantitative method was chosen for this research using surveys conducted as part of the data collection process. Methods for validity and reliability testing are used for data collection. In addition, classic acceptance tests such as the normality test, the multicollinearity test and the heteroscedasticity test are used. Hypothetical test with f-test, t-test, determination test and multiple regression test. The results of this study show that: (1) there is a positive and significant influence of the product quality variable on the purchase decision of Compass shoes among students in Jakarta, (2) there is a positive and significant influence of the product innovation variable on the purchase decision of Compass shoes among students in Jakarta, (3) there is a positive and significant influence of the product quality and product innovation variables together on the purchase decision of Compass shoes among students in DKI Jakarta.

2024-07-25T00:00:00Z Wati, Suci Mey Setia http://repository.kalbis.ac.id/handle/123456789/1599 2025-09-30T01:28:03Z 2024-06-10T00:00:00Z

Title: Pengaruh Kualitas E-Ticketing, Harga dan Attraction terhadap Kepuasan Konsumen di Dunia Fantasi Jakarta Utara Authors: Wati, Suci Mey Setia Abstract: This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.

2024-06-10T00:00:00Z Karim, Abdul Razak http://repository.kalbis.ac.id/handle/123456789/1570 2026-01-14T08:45:02Z 2024-07-25T00:00:00Z

Title: Pengaruh E-wom dan Promosi di Media Sosial terhadap Keputusan Pembelian Produk Somethinc Authors: Karim, Abdul Razak Abstract: The aim of this research is to determine the influence of electronic word of mouth variables through promotions on social media. The use of social media to market products is very interesting to observe, especially in terms of looking at customer behavior. The sample for this research is consumers who have purchased Somethinc products, who have seen promotions on social media about Somethinc products and are active followers of Somethinc social media. The sample for carrying out this research test was 100 people who were calculated using the hair formula. Data analysis uses validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, f tests and t tests. The results of the following research show that the electronic word of mouth variable has a significant influence on purchasing decisions. Social media promotion has a significant influence on purchasing decisions. The influence variables of electronic word of mouth and promotions on social media jointly influence purchasing decisions. Suggestions for Somethingc to improve e-WOM, promotions on social media to increase purchasing decisions

2024-07-25T00:00:00Z