Skripsi Ilmu Komunikasi Tahun 2020 http://repository.kalbis.ac.id/handle/123456789/167 2026-03-15T06:54:39Z 2026-03-15T06:54:39Z Tiopan, Willy M. http://repository.kalbis.ac.id/handle/123456789/332 2023-10-20T02:00:56Z 2020-08-14T00:00:00Z

Title: Pengaruh Konten Iklan Grab – #Ovomatis terhadap Perilaku Konsumen (Survey pada Viewers Youtube Iklan Grab - #Ovomatis) Authors: Tiopan, Willy M. Abstract: Humor approach is widely used in advertising today to create stimulus in achieving advertising success. This study aims to determine whether there is an influence between Content in Grab - OVOmatis adverts on Consumer Behavior in YouTube Grab - #OVOmatis ad viewers. This study uses the Stimulus Response (S-R) theory. The sampling technique used is non probability sampling technique with purposive sampling and data analysis processed using SPSS software version 25. This study uses the positivism paradigm with a quantitative approach and uses survey methods. Data collection techniques in this study used a questionnaire with 92 respondents. Data analysis techniques in this research are regression test, correlation test, determination coefficient test and T test. The results of this study state that there is an influence between Content in Grab - OVOmatis Advertisements on Consumer Behavior which is in the low category.

2020-08-14T00:00:00Z Ravelia, Vitria Febrina http://repository.kalbis.ac.id/handle/123456789/331 2023-10-20T02:00:46Z 2020-08-08T00:00:00Z

Title: Komunikasi Instruksional Pelatih dengan Anak Didik Tunagrahita dalam Meningkatkan Prestasi pada Cabang Olahraga Bulu Tangkis Authors: Ravelia, Vitria Febrina Abstract: Children with intellectual disabilities are children in special needs, namely intellectual limitations. Intellectual disabilities children need special education to develop themselves through training. The training is carried out using instructional communication to deliver the material. This study was find out how instructional communication of coaches to mentally retarded children in improving achievement in the badminton at SOIna. This study contains a theoretical study of interpersonal communication, children with intellectual disabilities and instructional communication. The theory used in this research is communication planning theory. This study uses a qualitative approach to the type of descriptive research. The research method used is a case study. Conducted by observation and in-depth interviews with trainers and volunteers. The results showed the instructor's communication with mentally retarded child was delivered in a verbal and non-verbal language in words and even touch gestures. Every message related to badminton training materials repeated three times followed by movements.

2020-08-08T00:00:00Z Nabiila, Viranti Audina http://repository.kalbis.ac.id/handle/123456789/330 2023-10-20T02:00:35Z 2020-07-24T00:00:00Z

Title: Komunikasi Antarpribadi antara Orang Tua dan Anak dalam Meningkatkan Motivasi Belajar Authors: Nabiila, Viranti Audina Abstract: Motivation in learning is not directly owned by every child. Parents have an important role in developing children’s learning motivation. This study aims to find out parents’ ways in increasing children's learning motivation, and knowing what obstacles occur during increasing learning motivation in children. This study used Social Penetration theory by Irwin Altman and Dalmas Taylor, and using descriptive qualitative research method and constructivism paradigm. The informant category in this study is children aged 13-15 years old. Researcher collected data by interviews trough video call, observation, and documentation. The result of this study is that the way parents increase learning motivation to their children is very important for children’s learning behavior changes from lazy to diligent in learning, and the phenomenon associated with Social Penetration theory. With good interpersonal communication between parents and children, children will move towards positive in learning; key informants not always become communicators and supporting informants not always become communicants. There are often obstacles such as gadget and play for long time, but parents can overcome them by motivate their children in learning in ways that parents do.

2020-07-24T00:00:00Z Arisandi, Vira Dessy http://repository.kalbis.ac.id/handle/123456789/329 2023-10-20T02:00:16Z 2020-03-12T00:00:00Z

Title: Pengaruh Promosi di Aplikasi Messenger Line terhadap Sikap Followers Official Account Line Starbucks Authors: Arisandi, Vira Dessy Abstract: Line is a social media, messenger application that has a high enough influence to persuade its users. This study is to determine the effect of promotion on Line messenger applications on Starbucks Line's official account followers attitudes. This study uses the S – R (Stimulus – Response) Theory with quantitative approaches and survey methods (questionnaires) using the type of explanatory research. The results of this study indicate that there is an influence of promotion on the Line messenger application on Starbucks Line's official account followers attitudes. This is based on the answers of respondents who are dominated by strongly agreeing on statements with cognitive, behavioral and affective indicators. The magnitude of the influence of promotion on the Line messenger application on Linebuck's official account followers attitudes is quite positive.

2020-03-12T00:00:00Z