Tesis Magister Manajemen Tahun 2020 http://repository.kalbis.ac.id/handle/123456789/247 2026-03-15T06:53:26Z 2026-03-15T06:53:26Z Widjayati, Pony Nurjanah, Siti http://repository.kalbis.ac.id/handle/123456789/1405 2023-12-08T06:55:38Z 2020-09-05T00:00:00Z

Title: Pengaruh Persepsi Kualitas Produk dan Persepsi Nilai terhadap Minat Beli yang Berdampak pada Pengambilan Keputusan di Plan B Spanish Resto. Authors: Widjayati, Pony; Nurjanah, Siti Abstract: When the competition is getting tougher, companies are required to be able to retain customers and win the competition. Therefore, it is necessary to examine the effect of perceived product quality, perceived value, on purchase intention. The respondents in this study were visitors who came to Plan B Spanish Resto. Sampling using purposive sampling. The research data were obtained by distributing questionnaires about the perception of product quality, perceived value of purchase interest and decision making to 100 respondents who had used ready-to-eat food products from Plan B Spanish Resto, by making repeated purchases. The results showed that the perception of product quality had a direct effect on purchase intention, the better the quality of a product, the more consumers would make a purchase, perceived value has a direct effect on purchase intention, with the value of a good product and an affordable price. it will create a desire to buy a product, purchase interest has a direct effect on decision making, so that the decision to purchase products made by consumers is based on the purchase intention.

2020-09-05T00:00:00Z Dewi, Luh Rasmita http://repository.kalbis.ac.id/handle/123456789/1404 2023-12-08T06:38:50Z 2020-01-24T00:00:00Z

Title: Pengaruh Financial Literacy, Perceived Benefit, Perceived Risk terhadap Consumer Attitude dan Dampaknya terhadap Intention To Use Authors: Dewi, Luh Rasmita Abstract: This study aims to analyze the factors that influence consumer attitudes and their impact on intention to use in credit transactions through pay later features viewed from the perspective of Gojek application users. This type of research is quantitative using the Partial Least Square (PLS) method. The conceptual model design is based on theories from previous researchers about the factors that influence consumer attitudes and intention to use involving financial literacy variables, perceived benefits, and perceived risk. The unit of analysis used is the Gojek application users who make transactions using the Gopay electronic digital wallet in Indonesia of 233 respondents. The results obtained in the form of consumer attitudes are significantly influenced by perceived benefits and intention to use is significantly and positively influenced by consumer attitudes. While financial literacy and perceived risk do not significantly influence consumer attitudes.

2020-01-24T00:00:00Z Pratama, Andriana http://repository.kalbis.ac.id/handle/123456789/340 2023-10-17T09:21:14Z 2020-08-13T00:00:00Z

Title: Pengaruh Social Media Marketing dan Kualitas Produk terhadap Minat Pembelian di Riders and Rules Authors: Pratama, Andriana Abstract: this research aims to show the influence of Social Media Marketing, and Product Quality on Riders and Rules Purchase Intention. There are three variables in this research including Social Media Marketing, Product Quality and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 125 respondents who have seen Riders and Rules Instagram content. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 20 shows that Social Media Marketing Variable have an influence on Purchase Intention, and Product Quality have an influence on Purchase Intention.

2020-08-13T00:00:00Z Purbasari, Tyas http://repository.kalbis.ac.id/handle/123456789/259 2023-10-17T09:24:14Z 2020-10-24T00:00:00Z

Title: Pengaruh Employee Experience sebagai Variabel Intervening Pengelolaan SDM Perusahaan untuk Mempertahankan Karyawan Millenial Authors: Purbasari, Tyas Abstract: The objective of this research is to analyze the essence and influence of organizational culture and millennial employee retention, leadership styles towards organization culture, organizational culture towards employee experience, leadership styles on millennial employee experience, and the effect of employee experience as variable of strategic HRM to retain millennial employee. The research is conducted towards 226 millennial employees working in and outside Jabodetabek area, between 20 – 35 years old. By using Smart PLS, this quantitative and exploratory research resulted significant impact between organizational culture and millennial employee retention, significant impact between leadership styles and organizational culture, significant impact organization culture towards millennial employee experience. This research discovered significant impact between employee experienceas intervening variable of management strategic HRM to retain millennial employee. This research is an attempt to provide academic purpose for HRM strategy to retain millennial employee using new variable employee experience which is still rare to explore.

2020-10-24T00:00:00Z