http://repository.kalbis.ac.id/handle/123456789/1424 Skripsi Ilmu Komunikasi Tahun 2024 2026-03-15T07:04:35Z http://repository.kalbis.ac.id/handle/123456789/1600 Title: Penggambaran Hubungan Ibu dan Anak dalam Iklan Lifebuoy Versi Akar Kuat di Bulan Suci Authors: Nugroho, Surya Andrie Abstract: The figure of a mother is very special within the family. A good relationship between a mother and her child can shape the child's behavior, character, and mentality. The strong bond between a mother and her child is portrayed in the Lifebuoy advertisement titled “Akar Kuat di Bulan Suci” ('Strong Roots in the Holy Month'). The aim of this study is to explore the depiction of the mother-child relationship in the Lifebuoy advertisement “Akar Kuat di Bulan Suci”. This research applies the Theory of Social Construction of Reality in Mass Media through three social processes: externalization, objectification, and internalization. It adopts a constructivist paradigm with a qualitative approach, utilizing Content Analysis Method with Charles S. Peirce's semiotic analysis technique of Sign, Object, Interpretant. The findings reveal that the portrayal of the mother-child relationship in the Lifebuoy advertisement 'Akar Kuat di Bulan Suci' depicts an emotional connection, characterized by gestures shown between the mother and child. These gestures by the mother towards her child signify both physical and emotional affection. 2024-07-23T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1572 Title: Strategi Komunikasi Pemasaran Melalui Endorsement Influencer untuk Meningkatkan Brand Awareness S-Grow Authors: Aisyah, Azri Nur Abstract: Successful implementation of marketing communication strategies can increase the company's brand awareness. S-Grow gained a large audience reach on social media after conducting marketing communications through influencer endorsements. Before the collaboration, the routine content uploaded by S-Grow only went 30-50 likes and 5-10 comments. The purpose of this study is to find out the marketing communication strategy through influencer endorsements to increase S-Grow's brand awareness. The post-positivistic paradigm with a qualitative approach and case study method was used in this research. Data collection was done by observation, interview, and documentation, then the data was analysed using the interactive model of Miles, Huberman, and Saldana. The results showed that influencer endorsements must match the target market profile, influencer selection based on previous performance and content relevance to the product. S-Grow also ensures the consistency of marketing communication messages delivered through clear guidelines. In Situation Analysis, S-Grow uses SWOT analysis, 5S Tools to set Objectives, Geographic, Demographic, and Psychographic segmentation become the foundation of Strategy, Tactics, and Action with PR and publicity, personal selling, and sales promotion, and all these activities are monitored, controlled, and evaluated regularly. 2024-07-25T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1556 Title: Pemaknaan Anggota The Jakmania Mengenai Indonesia Batal Menjadi Tuan Rumah Piala Dunia U20 dalam Talkshow Rosi Authors: Kevin, Kevin Abstract: Indonesia's failure to host the U20 World Cup was conveyed by players from the Indonesian U20 National Team following Rosi's YouTube video content on Kompas TV. The aim of this research is to find out the meaning of members of The Jakmania regarding Indonesia's cancellation of hosting the U20 World Cup in Indonesia in Rosi's talk show. The research method used in the research is the audience reception analysis method. The theory used in this research is Stuart Hall's Encoding-Decoding Theory. This research approach uses qualitative descriptive qualitative research. The results of the research showed that five informants were in the Dominant Hegemony position regarding the discussion of Indonesia's failure to host the U20 World Cup, one informant was in the Negotiation position regarding the discussion of Indonesia's future opportunities to host the World Cup and three informants were in the Opposition position regarding the discussion of the impact of PSSI after failed to host the U20 World Cup. 2024-07-23T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1496 Title: Perbedaan Privasi dan Rahasia dalam Relasi: Studi Netnografi Vidio TikTok @Hezkiieltimothee Authors: Harmelina, Lisa Abstract: Differences in privacy and confidentiality exist from individuals or groups of individuals to protect their needs in personality. The purpose of this study is to analyze the perception of informants in the @Hezkiieltimothee regarding differences in privacy and confidentiality in comments from a netnographic study. Researchers used CPM, Netnography. Researchers used Analysis; comfortable living in a private relationship, choosing to live privately because they don't want their relationship to be seen by the public, private boundaries in relationships, namely five informants do not indulge in problems on social media, are always there for their partners, publish as necessary, one of the partners did not agree to live in a private relationship then one of them convinced. five informants chose their current partner because they believed their partner was much better than the previous one. informants accept the changes that occur because they are not excessive. Informants quarreled for less than 24 hours except Nadia. 2024-03-28T00:00:00Z