http://repository.kalbis.ac.id/handle/123456789/1426 Tesis Manajemen Tahun 2024 2026-03-15T07:06:41Z http://repository.kalbis.ac.id/handle/123456789/1647 Title: Pengaruh Kualitas Produk dan Inovasi Produk terhadap Keputusan Pembelian Sepatu Compass pada Mahasiswa di Jakarta Authors: Putra, Muhammad Adriyan Abstract: A product is anything that can be offered to a market for attention, acquisition, use or consumption and can satisfy a desire or need of the consumer. The problem of this research is to determine purchasing decisions in the footwear industry, specifically Compass shoes. Seaptu Compass is a footwear product that has many followers, especially among students. For this reason, a quantitative method was chosen for this research using surveys conducted as part of the data collection process. Methods for validity and reliability testing are used for data collection. In addition, classic acceptance tests such as the normality test, the multicollinearity test and the heteroscedasticity test are used. Hypothetical test with f-test, t-test, determination test and multiple regression test. The results of this study show that: (1) there is a positive and significant influence of the product quality variable on the purchase decision of Compass shoes among students in Jakarta, (2) there is a positive and significant influence of the product innovation variable on the purchase decision of Compass shoes among students in Jakarta, (3) there is a positive and significant influence of the product quality and product innovation variables together on the purchase decision of Compass shoes among students in DKI Jakarta. 2024-07-25T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1599 Title: Pengaruh Kualitas E-Ticketing, Harga dan Attraction terhadap Kepuasan Konsumen di Dunia Fantasi Jakarta Utara Authors: Wati, Suci Mey Setia Abstract: This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction. 2024-06-10T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1570 Title: Pengaruh E-wom dan Promosi di Media Sosial terhadap Keputusan Pembelian Produk Somethinc Authors: Karim, Abdul Razak Abstract: The aim of this research is to determine the influence of electronic word of mouth variables through promotions on social media. The use of social media to market products is very interesting to observe, especially in terms of looking at customer behavior. The sample for this research is consumers who have purchased Somethinc products, who have seen promotions on social media about Somethinc products and are active followers of Somethinc social media. The sample for carrying out this research test was 100 people who were calculated using the hair formula. Data analysis uses validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, f tests and t tests. The results of the following research show that the electronic word of mouth variable has a significant influence on purchasing decisions. Social media promotion has a significant influence on purchasing decisions. The influence variables of electronic word of mouth and promotions on social media jointly influence purchasing decisions. Suggestions for Somethingc to improve e-WOM, promotions on social media to increase purchasing decisions 2024-07-25T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1560 Title: Pengaruh Kualitas Layanan Citra Merek dan Persepsi Harga terhadap Minat Pembelian Ulang Pada Produk Golden Lamian Authors: Jiddan, Muhammad Alem Abstract: This research aims to analyze the influence of service quality, brand image, and price perception on repurchase intention towards Golden Lamian products. A survey method was utilized to gather data from respondents who are consumers of these products. Multiple linear regression analysis was conducted to examine the relationship between independent variables (service quality, brand image, and price perception) and the dependent variable (repurchase intention). The research findings indicate that service quality, brand image, and price perception significantly influence repurchase intention. The managerial implications of these findings can assist companies in enhancing marketing strategies and customer service to increase consumer loyalty towards Golden Lamian products. 2024-06-10T00:00:00Z