http://repository.kalbis.ac.id/handle/123456789/195 Skripsi Ilmu Komunikasi Tahun 2022 2026-05-01T03:35:23Z http://repository.kalbis.ac.id/handle/123456789/975 Title: Strategi Public Relation dalam Membangun Reputasi PT. Bhinneka Dwi Persada Melalui Aksi Sosial Authors: Putri, Gracia Henrieta Abstract: Having a business in the field of Main Equipment Systems and Weapons is something that can only be run and felt by certain parties. This is what makes business in the defense equipment sector very unusual for the public to obtain information, and also the positive impact of this type of business. PT Bhinneka Dwi Persada is a company that is engaged in providing goods and services for the defense equipment system. The purpose of this research is to find out the PR strategy and communication carried out by PT Bhinneka Dwi Persada, so that companies that are not so open to the public can improve and maintain their reputation, through CSR programs. The research method used in this research is descriptive qualitative, namely by describing how the PR strategy is carried out by PT Bhinneka Dwi Persada, to reach the community, government, and users accurately and efficiently. Data collection techniques used are observation, interviews, and documentation. The concept used is PENCILS Strategy (Publications and publicity, events, news, community involvement, information or image, lobbying and negotiating, and social responsibility). The results of the research conducted with PT Bhinneka Dwi Persada showed that the PR strategy was effective. This can be seen from how its reputation can improve, while also maintaining that reputation over the years. 2022-02-03T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/757 Title: Pengaruh Konten Edukasi Neptune TV di Maxstream terhadap Tingkat Pengetahuan Sektor Bahari Mahasiswa ( Survei Kepada Mahasiswa IPB Fakultas Perikanan dan Ilmu Kelautan ) Authors: Cristina, Mega Agita Abstract: One of the new media that is widely used to add insight and knowledge the Maxstream application. Maxstream provides a lot of informative content. Like the Neptune TV content channel. Neptune TV is educational content containing information about marine and fisheries issued by the Ministry of Maritime Affairs and Fisheries.Considering that public knowledge related to the sea currently still relatively low, especially teenagers. The purpose of this research is to find out whether there an influence and how much influence the educational content of Neptune TV on Maxstream has on the level of knowledge of the maritime sector of students. By using the theory of SR Stimulus Response and hypodermic theory with a quantitative approach. This study uses a survey method of distributing questionnaires to 202 IPB student respondents. Based on the results of the processed data, correlation coefficient value is 0.878, so can be concluded that there a very strong influence of Neptune TV's educational content on Maxstream on the level of knowledge of IPB students. And the level of knowledge up to the level of understanding. 2022-06-21T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/736 Title: Konstruksi Kohabitasi dalam Film Pendek “Kisah Tiga Tahun” Authors: Cahyani, Yulianti Dwi Abstract: Cohabitation is a term used for couples who live in the same house without marriage ties and cohabitation is widely constructed in various mass media products including the short film Kisah Tiga Tahun. This study aims to find out how the construction of cohabitation is shown in the short film Kisah Tiga Tahun. This study uses the theory of social reality construction and a qualitative approach and uses Roland Barthes' semiotic analysis technique, with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of the analysis of this study indicate that the construction of cohabitation living together as a husband and wife is carried out based on the life experiences of unmarried lovers to explore each other's character. Cohabitation is also a husband and wife activity like a small family that has a harmonious relationship. 2022-09-21T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/728 Title: Pengaruh Brand Ambassador Lee Min-Ho terhadap Brand Awareness E-Commerce Lazada (Survei pada Pengikut Instagram @lazada_id) Authors: Faridi, Tabina Chairani Abstract: The phenomenon of using actors and bands from South Korea as brand ambassadors is often busy being applied by many companies, one of which is a company in the e-commerce field, including the e-commerce company Lazada which uses Lee Min-Ho's brand ambassador. One of the goals in using a brand ambassador is to build brand awareness. So from the phenomenon that occurs, researchers want to find out the influence and how much influence Lee Min-Ho's brand ambassador has on Lazada's e-commerce brand awareness. The theory used in this research is the Viscap Model Theory with a positivism approach, a quantitative approach and an explanatory survey. The data was taken through distributing questionnaires to Instagram followers @lazada_id The results of this study Lee Min-Ho's brand ambassador has a positive influence of 0.590 on Lazada's e-commerce brand awareness. In addition, the big influence given by brand ambassador Lee Min-Ho is 34.8% on Lazada's e-commerce brand awareness. 2022-09-01T00:00:00Z