DSpace Collection: Skripsi Manajemen Tahun 2022

Analisis Perbandingan Strategi Promosi Iklan dan Penjualan Terhadap Keputusan Pembelian Pada Marketplace Shopee dan Tokopedia

2021-08-16T00:00:00Z

Title: Analisis Perbandingan Strategi Promosi Iklan dan Penjualan Terhadap Keputusan Pembelian Pada Marketplace Shopee dan Tokopedia Authors: Adrian, Yogi Dwi Abstract: This study aims to determine and compare advertising promotions and sales promotions applied by Shopee and Tokopedia in each marketplace on consumer purchasing decisions. This study uses quantitative research methods with non-probability sampling techniques and uses purposive sampling in collecting questionnaire data. The results of this study indicate that advertising promotions and sales promotions variables have a significant effect on purchasing decisions in the Shopee and Tokopedia marketplace. However, the comparison between the two variables on purchasing decisions on the Shopee and Tokopedia marketplaces is different. The results of this study indicate that there is no significant difference between Shopee and Tokopedia advertising promotions, then there is a significant difference between Shopee and Tokopedia sales promotions, and there is no significant difference between Shopee and Tokopedia purchasing decisions.

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepatu Goox di Jabodetabek

2022-03-02T00:00:00Z

Title: Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepatu Goox di Jabodetabek Authors: Marulop, Febri Paber Abstract: purchasing decisions, to determine and analyze the effect of price on purchasing decisions and to determine and analyze the effect of product quality and price on purchasing decisions for Goox shoes. The approach used in this study is an associative approach. The population in this study is the whole. while the sample that meets the criteria for sampling the observations made amounted to100 respondents. The data collection technique in this study used a questionnaire technique. The data analysis technique in this study uses the Classical Assumption Test, Multiple Regression, Hypothesis Testing (t-test and F-test), and the Coefficient of Determination. The data processing in this study used the SPSS (Statistical Package for the Social Sciences) software program version 24.00. Partially it is known that product quality has a positive and significant influence on purchasing decisions for Goox shoes where it is obtained (tcount.6,692) > (ttabel 1,984) and sig 0.000 <0.05. Partially it is known that the price has a positive and significant influence on the decision to buy Goox shoes where it is obtained (tcount.4.453) > (ttabel 1.984) and the sig. 0.000 <0.05. Simultaneously, it is known that product quality and price have a significant influence on the decision to buy Goox shoes where it is obtained (Fcount.37.694) >(Ftabel 3.09) and sig 0.000 <0.05.

Pengaruh Literasi Keuangan dan Karakteristik Kepribadian Terhadap Persepsi Risiko dan Dampaknya pada Keputusan Investasi Gen-Z di Jakarta

2021-08-30T00:00:00Z

Title: Pengaruh Literasi Keuangan dan Karakteristik Kepribadian Terhadap Persepsi Risiko dan Dampaknya pada Keputusan Investasi Gen-Z di Jakarta Authors: Santoso, Claudylieka Aureymelida Abstract: This study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness, dan neuroticism affect on risk perception of Gen-Z in Jakarta. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta.

Pengaruh Beban Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di PT. Orientama Makmur Abadi

2022-02-14T00:00:00Z

Title: Pengaruh Beban Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di PT. Orientama Makmur Abadi Authors: Christian, Andre Abstract: This study aims to determine whether there is an influence between workload and work discipline on employee performance at PT. Orientama Prosperous Eternal. The population in this study were employees of PT. Orientama Prosperous Eternal. Sampling technique using saturated samples. The analytical method used in this research is using multiple linear regression analysis. This study uses a quantitative approach through distributing questionnaires to 100 employees of PT. Orientama Prosperous Eternal. The results of the hypothesis test (t test) show that the workload variable has a significant effect on the employee performance variable. This is indicated by the t arithmetic value of 3.375 > t table 1.984 which is greater than t table. Likewise, work discipline has a significant effect on employee performance variables with t count 4.855 > t table 1.984 which is greater than t table. The conclusion of this study is that workload and work discipline have a significant effect on employee performance..