http://repository.kalbis.ac.id/handle/123456789/21 2026-03-15T06:57:00Z http://repository.kalbis.ac.id/handle/123456789/1792 Title: Penggambaran Orang Timur dalam Film Kaka Boss Authors: Aurelia, Gabriella Abstract: The film Kaka Bos presents character portrayals rooted in the protagonists’ geographical and cultural origins specifically Eastern Indonesia. This study aims to explore and articulate how Eastern Indonesian identities are depicted throughout the film. Employing a qualitative research design with a descriptive approach, the analysis adopts Charles Sanders Peirce’s semiotic framework, consisting of the triadic model of sign, object, and interpretant, to examine the symbolic meanings embedded in character behaviour and visual presentation. Grounded in the theory of social reality construction and viewed through a constructivist paradigm, this inquiry deciphers the cultural codes encoded in the film’s narrative. The findings reveal that Eastern characters are portrayed as dominant figures within informal social structures, emphasizing familial bonds, tradition, and courage in the face of adversity. Visual cues such as collar-pulling gestures, shaved heads, and dark skin tones intensify the depiction of strength, loyalty, and honour. The film ultimately crafts social imagery through visual signifiers and a structured cinematic narrative. 2025-08-07T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1698 Title: Analisis Resepsi Remaja Bekasi Selatan Mengenai Toksik Maskulinitas dalam Fim Seri “Euphoria” Authors: Safitri, Tishara Perdita; Delliana, Santi Abstract: Toxic masculinity refers to male behavioral patterns that promote dominance, emotional repression, and aggression, often to the detriment of themselves and others. This study investigates how young women in South Bekasi interpret toxic masculinity as represented in the television series Euphoria. Using Stuart Hall’s Encoding-Decoding theory as the analytical framework, the study employs a qualitative research approach through in-depth interviews with five informants aged 23–26. The research adopts a constructivist paradigm to understand how individual and social contexts shape audience reception. Findings reveal that all participants align with the dominant-hegemonic position, interpreting toxic masculinity by the filmmaker’s constructed message. This study highlights the significant influence of media representations on audience perceptions of gender norms. Furthermore, it contributes to the broader discourse on how mass media perpetuates or challenges traditional gender expectations among youth, particularly in an Indonesian sociocultural context. 2025-02-17T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1692 Title: Strategi Pengembangan Produk Baru Sel Punca: Studi Kasus di PT Bifarma Adiluhung (Regenic) Authors: Astana, Yoseph Novi; Siti, Nurjanah Abstract: The development of health technology driving the development of regenerative medicine such as cell therapy faces challenges in terms of lack of knowledge, immature technology, and variability. The Covid-19 pandemic prompted clinical trials of stem cell therapy for patients, but they produced negative data. This research aims to analyze the stem cells’s product development concepts related to Resource-based view and Stage-gate model, including appropriate development to minimize failure, as well as analyzing development challenges. Qualitative data was obtained from literature, in-depth interviews with informants from the industrial, hospital and regulatory sectors in a semi-structured pattern and observation. Transcript analysis using N-Vivo software produced seven themes, including the concept of cell therapy product development, the product development process to minimize the risk of failure, product development strategies and challenges. In addition, it was found that stem cell development has followed QbD principles, but according to stage-gate model there were some aspect regarding un-focus gate resulting in trial failure. Lack in RND organizing and firm capability also contribute in this failure. The proposed strategy for stem cells product is broad differentiation strategy supported by continuous innovate to become pioneer. Focusing on costs also important in business sustainability in addition to having to face challenges involving managing and organizing firm 2024-05-18T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1678 Title: Pengaruh Desain Produk dan Persepsi Harga terhadap Keputusan Pembelian di Toko Global Batik Authors: Anissa, Prameswari Abstract: This study analyzes the influence of product deSign and price perception on purchasing decisions at Global Batik Store. A quantitative approach with purposive sampling technique involved 100 respondents. Data were analyzed using simple and multiple regression. The results revealed that product deSign Significantly impacts purchasing decisions. Price perception also positively affects consumer choices for batik products. Simultaneously, product deSign and price perception Significantly contribute to purchasing decisions, indicating their importance in enhancing product appeal and customer satisfaction. 2025-02-08T00:00:00Z