http://repository.kalbis.ac.id/handle/123456789/1664 Skripsi Ilmu Komunikasi Tahu 2025 Mon, 15 Jun 2026 11:07:49 GMT 2026-06-15T11:07:49Z http://repository.kalbis.ac.id/handle/123456789/1792 Title: Penggambaran Orang Timur dalam Film Kaka Boss Authors: Aurelia, Gabriella Abstract: The film Kaka Bos presents character portrayals rooted in the protagonists’ geographical and cultural origins specifically Eastern Indonesia. This study aims to explore and articulate how Eastern Indonesian identities are depicted throughout the film. Employing a qualitative research design with a descriptive approach, the analysis adopts Charles Sanders Peirce’s semiotic framework, consisting of the triadic model of sign, object, and interpretant, to examine the symbolic meanings embedded in character behaviour and visual presentation. Grounded in the theory of social reality construction and viewed through a constructivist paradigm, this inquiry deciphers the cultural codes encoded in the film’s narrative. The findings reveal that Eastern characters are portrayed as dominant figures within informal social structures, emphasizing familial bonds, tradition, and courage in the face of adversity. Visual cues such as collar-pulling gestures, shaved heads, and dark skin tones intensify the depiction of strength, loyalty, and honour. The film ultimately crafts social imagery through visual signifiers and a structured cinematic narrative. Thu, 07 Aug 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1792 2025-08-07T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1772 Title: Strategi Kreatif Iklan Chitato Lite Versi Lite Man VS Monster Kentang di YouTube Authors: Andes Yushar, Zulfikar Abstract: The tokusatsu style can be used as a creative strategy in advertising production. The combination of tokusatsu elements with retro visuals and the delivery of advertising messages through humor can be an attractive feature for advertisements. This is evident in the Chitato Lite Aburi Seaweed commercial titled “Lite Man Vs Monster Kentang.” This study applies Suyanto's concept of creative strategy, which includes appeals such as humor and music, along with execution styles like slice of life, demonstration, animation, fantasy, and dramatization. The aim of this study is to explore the creative strategy employed by the advertiser in producing the commercial. A qualitative descriptive approach with a case study method was used to analyze the strategy. The researcher conducted interviews with the production team from Popcult Group, the advertising agency behind the commercial. The results show that the Ultraman series was used as a reference due to its familiarity among the target audience. This aligns with the product’s tagline: “Japanese potato chips not sold in Japan.” Mon, 28 Jul 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1772 2025-07-28T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1698 Title: Analisis Resepsi Remaja Bekasi Selatan Mengenai Toksik Maskulinitas dalam Fim Seri “Euphoria” Authors: Safitri, Tishara Perdita; Delliana, Santi Abstract: Toxic masculinity refers to male behavioral patterns that promote dominance, emotional repression, and aggression, often to the detriment of themselves and others. This study investigates how young women in South Bekasi interpret toxic masculinity as represented in the television series Euphoria. Using Stuart Hall’s Encoding-Decoding theory as the analytical framework, the study employs a qualitative research approach through in-depth interviews with five informants aged 23–26. The research adopts a constructivist paradigm to understand how individual and social contexts shape audience reception. Findings reveal that all participants align with the dominant-hegemonic position, interpreting toxic masculinity by the filmmaker’s constructed message. This study highlights the significant influence of media representations on audience perceptions of gender norms. Furthermore, it contributes to the broader discourse on how mass media perpetuates or challenges traditional gender expectations among youth, particularly in an Indonesian sociocultural context. Mon, 17 Feb 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1698 2025-02-17T00:00:00Z