http://repository.kalbis.ac.id/handle/123456789/805 Skripsi Ilmu Komunikasi Tahun 2023 Sun, 15 Mar 2026 06:56:06 GMT 2026-03-15T06:56:06Z http://repository.kalbis.ac.id/handle/123456789/1386 Title: Pengaruh Konten Promosi di Instagram Arief Muhammad Terhadap Brand Image Baso Aci Akang Authors: Prasetio, Eka Abstract: Social media is currently widely used by companies or brands to introduce their products to the public through promotional content. The purpose of this study was to determine the effect of promotional content on Arief Muhammad's Instagram on baso aci akang. The theory used in this research is stimulus and response. This research uses a quantitative approach with a survey method. The sample used was 400 respondents using the sample random sampling method technique, by distributing questionnaires using google form. The concept used is marketing communication. The results of this study state that there is an influence on the promotional content of baso aci akang on Instagram on brand image. The effect of promotional content on Arief Muhammad's Instagram on the brand image of baso akang is 36.8%, while the rest is influenced by other factors that are not included in the study Fri, 27 Jan 2023 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1386 2023-01-27T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1357 Title: Pengaruh Konten Giveaway Merchandise Blackpink pada Official Instagram @oreo_indonesia Terhadap Citra Merek Oreo Authors: Kurnia, Nabila Indriafly Abstract: Oreo is a brand that collaborates with a Korean girl group, Blackpink. Through the distribution of giveaway merchandise content on the official Instagram @oreo_indonesia. This collaboration through Blackpink merchandise that encourages researchers to find out the effect of Blackpink merchandise giveaway content on the Oreo brand image. This research uses a quantitative approach by conducting a survey of @oreo_indonesia Instagram followers. Using a simple linear regression test, it is known with a positive direction of influence. Which means, if the giveaway content increases, the brand image will also increase. The content indicators that most influence brand image are visual poster indicators that can cause long-term effects or central routes as one of the routes stated in the theory of the Elaboration Likelihood Model. Sun, 20 Aug 2023 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1357 2023-08-20T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1350 Title: Pengaruh Intensitas Bermain dan Anonimitas pada Mobile Legends terhadap Kecenderungan Toxic Behaviour Authors: Ardo, Edo Abstract: Playing intensity and anonymity are one of the causes of the tendency for toxic behavior in MLBB game players. The presence of this study aims to find out how much influence the variables of playing intensity and also anonymity have on the tendency to behave toxic behavior. This study uses a positivistic paradigm, a quantitative approach, as well as an explanatory survey method. The research data were obtained from questionnaires that were processed using the multiple linear regression analysis test method. The results of this study state that there is an effect of playing intensity and anonymity in the Mobile Legends game on the tendency of toxic behavior. Based on the coefficient of determination test conducted, it is stated that the effect of playing intensity and anonymity in the MLBB game has a significant effect that is classified as not high, namely 32.1% on a person's tendency to act toxic behavior Sat, 10 Jun 2023 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1350 2023-06-10T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1343 Title: Strategi Produksi Film Dokumenter “Before You Eat” Sebagai Kampanye Penghentian Isu Perbudakan Modern Authors: Langi, Brian Immanuel Abstract: The issue of slavery is a problem faced by a number of countries, not only in the enslavement of crew members but until now there is modern slavery, namely human trafficking. The study aims to determine the production strategy of the documentary film "Before You Eat" as a campaign to stop the issue of modern slavery that occurs in Indonesia, this study uses the concept of Anthony G.Artis' documentary film production strategy. This research uses a qualitative research approach with a descriptive type of research. Meanwhile, data collection techniques through observation and in-depth interviews with the production team of the film "Before You Eat". The results of this study show the production strategy carried out by the production team of SBMI, GPID and Sorgori in making documentary films as a media campaign to stop the issue of modern slavery. Thu, 10 Aug 2023 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1343 2023-08-10T00:00:00Z