Strategi Mengembangkan Jaringan Bisnis Distributor AC di Wilayah Bekasi

Abstract

This study aims to develop the Air Conditioner distributor business network and evaluate the industrial environment. The research method uses development research. The study used primary data in the form of cake commissioners with the results of interviews obtained from three categories of respondents in the Bekasi area, namely three Air Conditioner distributors, three internal employees of Air Conditioner principals in Bekasi branch, and three Air Conditioner consumers in Bekasi area. The results of the research prove that sales of air conditioners depend on distributors, so that in developing a business network distributors Air Conditioner in the Bekasi area must have strong support from the Air Conditioner principals, especially the marketing and sales departments. Flexible performance between marketing and sales can help Air Conditioner distributors develop their Air Conditioner business network. Marketing provides support in the form of distributor activities in making sales and the sales party supports distributors in how to sell Air Conditioner products to customer.