CYBERMISOGYNY: PERILAKU KEBENCIAN TERHADAP PEREMPUAN DI MEDIA SOSIAL (Analisis Wacana Kritis Komentar Cybermisogyny di Akun Instagram)

Abstract

This study aims to find out the forms of cybermisogyny that occur on Instagram, the social cognition of producers of texts producers, and the dominant ideology that influences cybermisogyny discourse. This study uses descriptive qualitative in the framework of Teun A. van Dijk's model of critical discourse analysis (CDA), which focused its analysis not only based on text analysis, but also on the practice of text production. This study uses documentation data collection techniques from negative comments delivered in one of the @viavallen photo uploads. The results show that: (1) cybermisogyny that occurs on Instagram is dominate by mob attacks, online abuse, and sexual harassment; (2) in the process of producing cybermisogyny comments, text producers tend to permissive to harassment behaviors, assuming that harassment is a trivial act and does not need to worry, encouraging women to silence or do blocking rather than voicing cases (silencing women), tend to blame victims (victim blaming), and negative prejudices about victims without any empirical based (women's prejudice); (3) in the social context, the dimensions of power and dimensions are the main factors in cybermisogyny that are still massive. The power factors by misogynistic communities ultimately lead to domination of women as one of the reasons the UU ITE is still not effective in terms of its implementation. Viewed from the access dimension, the provisions of the article in the UU ITE which have multiple interpretations, provide access to text producers to victimize the victims of sexual harassment. In addition, based on the findings of the researchers, domination of women is not only done by men, but also by women. Women contribute to the process of subordination through cybermisogyny against women because they psychologically internalize their own inferiority. This factor also makes misogyny become the dominant ideology that plays a role in cybermisogyny behavior on Instagram.