Pengaruh Iklan Web Series “Janji” Terhadap Minat Beli Tropicana Slim (Survei Pada Komunitas Sobat Diabet)

Abstract

Advertising becomes an important part in sales/marketing. It is used to communicate and persuade customers about the product and services provided through a certain media. Through this research, we can determine whether there is the effect of "Janji" web series advertisement towards buyers' interest of Tropicana Slim in Sobat Diabet community. Positivism paradigm with a quantitative approach and survey methods were used to support this research. While the data obtained by using SPSS Statistics 25 program with 98 respondent. The sampling technique used is non-probability sampling with purposive sampling technique. Pearson's Product Moment correlation test, simple linear regression test, cofession determination, and T test are used to analyze the data. While the theory used in this study is the Stimulus-Response (S-R) theory. The results of the hypothesis analysis stated that there is the effect of "Janji" web series advertisement towards buyers' interest of Tropicana Slim.