Pengaruh Promosi, Image Sekolah Terhadap Keputusan Orang Tua Dengan Variabel Intervening Minat Mendaftar Sekolah Di SMP SSA

Abstract

This research is to find out the relationship between promotion, school image and parents' decisions with the intervening variable of interest. The research was conducted on the parents of 6th grade elementary school students VL II. Variables: Promotion, School Image, Interest and Parents' Decision. Descriptive quantitative research design. The research population of 6th grade parents was 115 people. The sample is 90 people, the trial is 30 people with random sampling technique. Data through a Likert scale questionnaire research instrument. The analysis test uses normality test, linearity and path analysis. The results are normally distributed, the relationship between the variables is linear, and there is a direct or indirect relationship. The results of the hypothesis: 1) There is a positive and significant relationship between promotion and interest 2) There is a positive and significant relationship between school image and interest 3) There is a positive and significant relationship between promotion and decision 4) There is a positive and significant relationship between school image and decision 5 ) Promotion and school image through interest have no significant effect on decisions. Researchers suggest that the unit can increase parents' interest in making decisions with creative promotions and build a positive school image.