Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/945
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dc.contributor.authorRamadhan, Salman-
dc.contributor.advisorTannady, Hendy-
dc.date.accessioned2023-03-07T07:45:25Z-
dc.date.available2023-03-07T07:45:25Z-
dc.date.issued2022-03-17-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/945-
dc.description.abstractThis study aims to determine the Marketing Strategy of Crystal Guava in Ogan Komering Ulu Timur Regency. This research was conducted with a qualitative approach. Determination of respondents was carried out using (purposive sampling) as many as 12 farmers. Primary data obtained by observation, interviews, questionnaires, and documentation. Data were analyzed by (IFAS), (EFAS), SWOT Matrix (Strength, Weakness, Opportunities, and Threats). Based on the results of the SWOT Matrix analysis, the position of farming in the Organ Komering Ulu Timur Regency is in Quadrant I. So it can be identified that the Crystal Guava Marketing in the East Ogan Komering Ulu Regency will be appropriate if carrying out an aggressive strategy.en_US
dc.language.isootheren_US
dc.publisherInstitut Teknologi dan Bisnis Kalbisen_US
dc.subjectMarketing Strategyen_US
dc.subjectSTPen_US
dc.subjectIFAS/EFASen_US
dc.subjectSWOT Analysisen_US
dc.titleStrategi Pemasaran Buah Jambu Biji di Kabupaten Ogan Komering Ulu Timur (Studi pada Petani Buah Jambu Biji di Kabupaten Ogan Komering Ulu Timur)en_US
dc.typeThesisen_US
Appears in Collections:MM 2022

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