Skripsi Ilmu Komunikasi Tahun 2023 http://repository.kalbis.ac.id/handle/123456789/805 2026-09-29T09:39:17Z 2026-09-29T09:39:17Z Prasetio, Eka http://repository.kalbis.ac.id/handle/123456789/1386 2023-11-07T02:47:23Z 2023-01-27T00:00:00Z

Title: Pengaruh Konten Promosi di Instagram Arief Muhammad Terhadap Brand Image Baso Aci Akang Authors: Prasetio, Eka Abstract: Social media is currently widely used by companies or brands to introduce their products to the public through promotional content. The purpose of this study was to determine the effect of promotional content on Arief Muhammad's Instagram on baso aci akang. The theory used in this research is stimulus and response. This research uses a quantitative approach with a survey method. The sample used was 400 respondents using the sample random sampling method technique, by distributing questionnaires using google form. The concept used is marketing communication. The results of this study state that there is an influence on the promotional content of baso aci akang on Instagram on brand image. The effect of promotional content on Arief Muhammad's Instagram on the brand image of baso akang is 36.8%, while the rest is influenced by other factors that are not included in the study

2023-01-27T00:00:00Z Kurnia, Nabila Indriafly http://repository.kalbis.ac.id/handle/123456789/1357 2026-01-21T03:33:39Z 2023-08-20T00:00:00Z

Title: Pengaruh Konten Giveaway Merchandise Blackpink pada Official Instagram @oreo_indonesia Terhadap Citra Merek Oreo Authors: Kurnia, Nabila Indriafly Abstract: Oreo is a brand that collaborates with a Korean girl group, Blackpink. Through the distribution of giveaway merchandise content on the official Instagram @oreo_indonesia. This collaboration through Blackpink merchandise that encourages researchers to find out the effect of Blackpink merchandise giveaway content on the Oreo brand image. This research uses a quantitative approach by conducting a survey of @oreo_indonesia Instagram followers. Using a simple linear regression test, it is known with a positive direction of influence. Which means, if the giveaway content increases, the brand image will also increase. The content indicators that most influence brand image are visual poster indicators that can cause long-term effects or central routes as one of the routes stated in the theory of the Elaboration Likelihood Model.

2023-08-20T00:00:00Z Kurniadi, Johanna Clarissa http://repository.kalbis.ac.id/handle/123456789/1351 2026-05-25T08:29:23Z 2023-07-26T00:00:00Z

Title: Pengaruh Personal Branding Yunita Siregar di Instagram terhadap Minat Membaca Buku Followers Authors: Kurniadi, Johanna Clarissa Abstract: Currently many public figures are doing personal branding through Instagram to build their image. One of the public figures who build personal branding through Instagram is Yunita Siregar. This research is specifically aimed at measuring the influence of personal branding carried out by Yunita Siregar on the reading interest of her followers using stimulus-response theory (S-R theory). This research uses an explanatory quantitative approach with a survey method to 400 respondents with categories that have been determined based on purposive sampling through distributing questionnaires to, and secondary data. Based on the results of the analysis that has been carried out, it shows that there is an influence between Yunita Siregar's personal branding on Instagram (variable X) on followers' interest in reading books (variable Y) there is an influence of 34.9% with a moderate, positive, and significant relationship level. Thus, H1 is accepted H0 is rejected.

2023-07-26T00:00:00Z Ardo, Edo http://repository.kalbis.ac.id/handle/123456789/1350 2026-01-21T03:29:11Z 2023-06-10T00:00:00Z

Title: Pengaruh Intensitas Bermain dan Anonimitas pada Mobile Legends terhadap Kecenderungan Toxic Behaviour Authors: Ardo, Edo Abstract: Playing intensity and anonymity are one of the causes of the tendency for toxic behavior in MLBB game players. The presence of this study aims to find out how much influence the variables of playing intensity and also anonymity have on the tendency to behave toxic behavior. This study uses a positivistic paradigm, a quantitative approach, as well as an explanatory survey method. The research data were obtained from questionnaires that were processed using the multiple linear regression analysis test method. The results of this study state that there is an effect of playing intensity and anonymity in the Mobile Legends game on the tendency of toxic behavior. Based on the coefficient of determination test conducted, it is stated that the effect of playing intensity and anonymity in the MLBB game has a significant effect that is classified as not high, namely 32.1% on a person's tendency to act toxic behavior

2023-06-10T00:00:00Z