http://repository.kalbis.ac.id/handle/123456789/154 Wed, 30 Sep 2026 23:08:15 GMT 2026-09-30T23:08:15Z http://repository.kalbis.ac.id/handle/123456789/1794 Title: Pengaruh Relationship Marketing, Suasana Kafe, dan Kepuasan Pengunjung Terhadap Loyalitas Pelanggan Tomoro Coffee Authors: Alfa, Michael Abstract: This study aims to prove whether Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty. This study uses a purposive sampling method in taking samples with the sample size method being the indicator multiplied by five. This study used a sample of 170 respondents with the criteria of having purchased Tomoro Coffee products more than 1 time. The analysis technique used is multiple linear regression. The results of the study show that Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty Wed, 16 Jul 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1794 2025-07-16T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1787 Title: Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement dan Brand Awareness Authors: Haikal, Vicky Abstract: This study aims to examine the influence of Meta Ads on the Purchase Intention of Sgrow products by considering the mediating roles of Customer Engagement and Brand Awareness. The research background is based on the growing use of Meta platforms (Facebook and Instagram) as digital marketing tools in Indonesia, and the importance of fostering customer involvement and brand recognition to drive consumer purchasing decisions. This study adopts a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 120 respondents who are active social media users exposed to Sgrow product advertisements via Meta Ads. The analysis technique employed is path analysis using SPSS version 27. The results reveal that Meta Ads significantly influence both Customer Engagement and Brand Awareness. Furthermore, both mediating variables show a significant effect on Purchase Intention. These findings highlight the crucial role of Meta Ads in enhancing consumer engagement and brand awareness, thereby increasing consumers’ purchase intention toward a product. Tue, 05 Aug 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1787 2025-08-05T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1775 Title: Pengaruh Reference Group, Reasonable Price, dan Perceived Usefulness Terhadap Online Purchase Intention Authors: Yafi, Muhammad Sulthan Dhia Abstract: This study aims to analyze the influence of reference group, reasonable price, and perceived usefulness on online purchase intention on iPad products in Indonesia. Data collection was carried out using a closed questionnaire assisted by Google Forms with a target respondent of 165 iPad product users in Indonesia chosed by the purposive sampling technique. The data obtained were then processed with IBM SPSS 27 using multiple regression analysis tests including pre-test tests of validity, reliability, and classical assumptions, as well as main-test tests of descriptive analysis, hypothesis testing, and coefficient of determination tests. It was concluded that reference group, reasonable price, and perceived usefulness have a significant and positive impact on online purchase intention on iPad products in Indonesia, both partially and simultaneously. Thu, 03 Jul 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1775 2025-07-03T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1773 Title: Pengaruh Promosi, Live Shopping, dan Online Customer Review Terhadap Keputusan Pembelian di Tokopedia Authors: Suprianto, Darren Abstract: This study aims to analyze the influence of promotion, live shopping, and online customer reviews on consumers’ purchasing decisions on Tokopedia. Data was collected through an online questionnaire involving 125 active Tokopedia users. The analytical techniques used include validity and reliability tests, multiple linear regression analysis, and hypothesis testing with the assistance of statistical software. The results indicate that promotion, live shopping, and online customer reviews have an effect on purchasing decisions. Simultaneously, these three variables contribute 50.1% to consumer purchasing decisions. Tue, 29 Jul 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1773 2025-07-29T00:00:00Z