http://repository.kalbis.ac.id/handle/123456789/5 Sun, 16 Aug 2026 20:30:08 GMT 2026-08-16T20:30:08Z http://repository.kalbis.ac.id/handle/123456789/1905 Title: Digitalisasi Sistem Peminjaman Buku di Perpustakaan Daerah Kota Jayapura Melalui Perancangan UI/UX Situs Website Authors: Zatalini, Aura Abstract: This study aims to design the UI/UX of the Jayapura Regional Library website to improve accessibility and simplify physical book borrowing services through a digital platform. The design process applies the Design Thinking method, including empathize, define, ideate, prototype, and test stages. Data were collected through observation and interviews, while the interface design was developed in Figma through wireframes, mockups, and interactive prototypes. The result is expected to produce a user-centered website design with a more intuitive and efficient user experience for accessing library services and book collections. Tue, 23 Jun 2026 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1905 2026-06-23T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1792 Title: Penggambaran Orang Timur dalam Film Kaka Boss Authors: Aurelia, Gabriella Abstract: The film Kaka Bos presents character portrayals rooted in the protagonists’ geographical and cultural origins specifically Eastern Indonesia. This study aims to explore and articulate how Eastern Indonesian identities are depicted throughout the film. Employing a qualitative research design with a descriptive approach, the analysis adopts Charles Sanders Peirce’s semiotic framework, consisting of the triadic model of sign, object, and interpretant, to examine the symbolic meanings embedded in character behaviour and visual presentation. Grounded in the theory of social reality construction and viewed through a constructivist paradigm, this inquiry deciphers the cultural codes encoded in the film’s narrative. The findings reveal that Eastern characters are portrayed as dominant figures within informal social structures, emphasizing familial bonds, tradition, and courage in the face of adversity. Visual cues such as collar-pulling gestures, shaved heads, and dark skin tones intensify the depiction of strength, loyalty, and honour. The film ultimately crafts social imagery through visual signifiers and a structured cinematic narrative. Thu, 07 Aug 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1792 2025-08-07T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1787 Title: Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement dan Brand Awareness Authors: Haikal, Vicky Abstract: This study aims to examine the influence of Meta Ads on the Purchase Intention of Sgrow products by considering the mediating roles of Customer Engagement and Brand Awareness. The research background is based on the growing use of Meta platforms (Facebook and Instagram) as digital marketing tools in Indonesia, and the importance of fostering customer involvement and brand recognition to drive consumer purchasing decisions. This study adopts a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 120 respondents who are active social media users exposed to Sgrow product advertisements via Meta Ads. The analysis technique employed is path analysis using SPSS version 27. The results reveal that Meta Ads significantly influence both Customer Engagement and Brand Awareness. Furthermore, both mediating variables show a significant effect on Purchase Intention. These findings highlight the crucial role of Meta Ads in enhancing consumer engagement and brand awareness, thereby increasing consumers’ purchase intention toward a product. Tue, 05 Aug 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1787 2025-08-05T00:00:00Z http://repository.kalbis.ac.id/handle/123456789/1775 Title: Pengaruh Reference Group, Reasonable Price, dan Perceived Usefulness Terhadap Online Purchase Intention Authors: Yafi, Muhammad Sulthan Dhia Abstract: This study aims to analyze the influence of reference group, reasonable price, and perceived usefulness on online purchase intention on iPad products in Indonesia. Data collection was carried out using a closed questionnaire assisted by Google Forms with a target respondent of 165 iPad product users in Indonesia chosed by the purposive sampling technique. The data obtained were then processed with IBM SPSS 27 using multiple regression analysis tests including pre-test tests of validity, reliability, and classical assumptions, as well as main-test tests of descriptive analysis, hypothesis testing, and coefficient of determination tests. It was concluded that reference group, reasonable price, and perceived usefulness have a significant and positive impact on online purchase intention on iPad products in Indonesia, both partially and simultaneously. Thu, 03 Jul 2025 00:00:00 GMT http://repository.kalbis.ac.id/handle/123456789/1775 2025-07-03T00:00:00Z