Toxic masculinity refers to male behavioral patterns that promote dominance, emotional repression, and aggression, often to the detriment of themselves and others. This study investigates how young women in South Bekasi interpret toxic masculinity as represented in the television series Euphoria. Using Stuart Hall’s Encoding-Decoding theory as the analytical framework, the study employs a qualitative research approach through in-depth interviews with five informants aged 23–26. The research a...

The development of health technology driving the development of regenerative medicine such as cell therapy faces challenges in terms of lack of knowledge, immature technology, and variability. The Covid-19 pandemic prompted clinical trials of stem cell therapy for patients, but they produced negative data. This research aims to analyze the stem cells’s product development concepts related to Resource-based view and Stage-gate model, including appropriate development to minimize fail...

This study analyzes the influence of product deSign and price perception on purchasing decisions at Global Batik Store. A quantitative approach with purposive sampling technique involved 100 respondents. Data were analyzed using simple and multiple regression. The results revealed that product deSign Significantly impacts purchasing decisions. Price perception also positively affects consumer choices for batik products. Simultaneously, product deSign and price perception Significantly co...

With technological developments continuing to develop, business actors must continue to follow developments that occur in the world of entrepreneurship. This study designs online cash bookkeeping for the Pesona Jakarta Foundation. The foundation's cash bookkeeping is still done manually, which means it takes a long time to prepare reports and the results are not optimal. The aim of this research is to create an easy and accurate way to record cash incoming and outgoing transactions....