Pengaruh Desain Produk dan Persepsi Harga terhadap Keputusan Pembelian di Toko Global Batik

Abstract

This study analyzes the influence of product deSign and price perception on purchasing decisions at Global Batik Store. A quantitative approach with purposive sampling technique involved 100 respondents. Data were analyzed using simple and multiple regression. The results revealed that product deSign Significantly impacts purchasing decisions. Price perception also positively affects consumer choices for batik products. Simultaneously, product deSign and price perception Significantly contribute to purchasing decisions, indicating their importance in enhancing product appeal and customer satisfaction.