Studi Komparasi Customer Perception Go-Jek Indonesia dan Vietnam dalam Customer Experience dan Brand Awareness terhadap Minat Beli

Abstract

This study aims to formulate Go-Jek Indonesia and Go-Jek Vietnam strategies and the comparison of Go-Jek Indonesia and Vietnam Customer Perception Customer Experience and Brand Awareness to Purchase Intention. The variables used are customer experience, brand awareness, and purchase intention. This type of research uses a research methodology, namely qualitative research methods through secondary data such as journals, books, imilah articles and websites. Analysis techniques using SWOT analysis.. The research analysis unit is users of Go-Jek Indonesia and Go-Jek Vietnam transportation. The results of this study indicate that Go-jek in Indonesia is more developed than Go-Jek in Vietnam (Go-Viet).