Pengaruh Co-Branding dan Brand Trust terhadap Keputusan Pembelian Indomie Goreng Rasa Chitato di DKI Jakarta

Abstract

This study aims to study the effect of co-branding, and brand trust on purchasing decisions of Indomie fried Chitato flavor consumers located in DKI Jakarta. This type of research is associative with quantitative research. Based on this study, researchers used quantitative data from the results of direct questionnaire research. The sample of this study is 180 respondents with suggestions for learning or have tried the Indomie fried flavored Chitato who lives in Jakarta. It can be concluded that Co-branding has a positive impact on purchasing decisions, brand trust has a positive influence on purchasing decisions, and co-branding and brand trust together – positively influence purchase decisions