Pengaruh Promosi melalui Instagram Brand Awareness terhadap Sikap yang Berdampak pada Minat Beli Kue Cakekinian

Abstract

Purpose of this research is for find out promotion affect with social apps instagram, Brand Awareness of customer Attitudes that affects Interest buying “Cakekinian” Cake. This research is quantitative research. Samples is taken as many as 150 respondents with purposive sampling technique, the measuring instrument used is SPSS 25. From the result of the hipotesis obtains that; promotion with social aps instagram has a positive and significant effect on customer attitudes, Brand awarness has a positive and significant effect on customer attitudes. and costumer attitudes have a positive and significant effect on interest buying.