Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Provider Wifi Indihome

Abstract

This study discusses the Effect of Product Quality and Brand Image on Purchasing Decisions of Wifi Indihome Providers in Jakarta. This study uses quantitative methods directly to respondents and google form. The distribution of questionnaires as many as 115 respondents who are Indihome wifi users. The technique used in this research is purposive sampling which is part of the Non Probability Sampling. The results showed that Product Quality (KL) had a significant influence on the Purchasing Decision of Indihome Wifi Providers, while Brand Image (CM) had a significant influence on Purchasing Decisions of Indihome Wifi Providers in Jakarta, while Product Quality (X1) and Brand Image (X2) simultaneously have a significant effect on the purchasing decision (Y) of Wifi Indihome Provider in Jakarta.