Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/354
Title: Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Provider Wifi Indihome
Authors: Muhammad, Fadel
Mariah, Mariah
Keywords: Product Quality
Brand Image
Purchase Decision
Issue Date: 12-Jun-2020
Publisher: Institut Teknologi dan Bisnis Kalbis
Abstract: This study discusses the Effect of Product Quality and Brand Image on Purchasing Decisions of Wifi Indihome Providers in Jakarta. This study uses quantitative methods directly to respondents and google form. The distribution of questionnaires as many as 115 respondents who are Indihome wifi users. The technique used in this research is purposive sampling which is part of the Non Probability Sampling. The results showed that Product Quality (KL) had a significant influence on the Purchasing Decision of Indihome Wifi Providers, while Brand Image (CM) had a significant influence on Purchasing Decisions of Indihome Wifi Providers in Jakarta, while Product Quality (X1) and Brand Image (X2) simultaneously have a significant effect on the purchasing decision (Y) of Wifi Indihome Provider in Jakarta.
URI: http://repository.kalbis.ac.id/handle/123456789/354
Appears in Collections:MN 2020

Files in This Item:
File Description SizeFormat 
A_Cover_2016102299.pdfCover162.49 kBAdobe PDFView/Open
B_Abstrak_2016102299.pdfAbstrak138.67 kBAdobe PDFView/Open
C_Daftar_isi_2016102299.pdfDaftar isi163.39 kBAdobe PDFView/Open
D_Bab1_2016102299.pdfBab 1436.7 kBAdobe PDFView/Open
E_Bab2_2016102299.pdf
  Restricted Access
Bab 2458.31 kBAdobe PDFView/Open Request a copy
F_Bab3_2016102299.pdf
  Restricted Access
Bab 3530.17 kBAdobe PDFView/Open Request a copy
G_Bab4_2016102299.pdf
  Restricted Access
Bab 4503.51 kBAdobe PDFView/Open Request a copy
H_Bab5_2016102299.pdf
  Restricted Access
Bab 5263.9 kBAdobe PDFView/Open Request a copy
I_Daftar_pustaka_2016102299.pdfDaftar pustaka383.99 kBAdobe PDFView/Open
J_Full_text_2016102299.pdf
  Restricted Access
Full text3.94 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.