Pengaruh Harga, Potongan Harga dan Kualitas Pelayanan terhadap Minat Beli di Opticalgo Jakarta

Abstract

The process of buying interest from each consumer is basically the same, but the process of buying interest will be characterized by many factors such as price, discount, service quality and others. The purpose of this study was to determine the effect of prices, discounted prices and service quality on the buying interest process either simultaneously or partially. The method used is quantitative and the sample used in this study amounted to 148 respondents who know Opticalgo Jakarta. The technique used in this research is purposive sampling which is part of the nonprobability side. The data analysis used is multiple linear regression analysis and the coefficient of determination. The results of research using SPSS 22 show that prices, discounted prices and service quality have an effect on the consumer buying interest process either simultaneously or partially.