Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen Louis Cafe Depok

Abstract

The purpose of this research, to determine the effect of service quality and product quality on customer satisfaction at Louis Cafe Depok. This research was conducted from February to June 2022 with the amount of data from the research instrument via Google Form as many as 110 respondents. The sampling technique in this study used non-random sampling with purposive sampling method. The result of this study indicates that there is no symptom of heteroscedasticity in the service quality and product quality variable so linear regression is effective to show the result that service quality has a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, service quality and product quality has a significant effect on customer satisfaction.