Recent Submissions
This study aims to design the UI/UX of the Jayapura Regional Library website to improve accessibility and simplify physical book borrowing services through a digital platform. The design process applies the Design Thinking method, including empathize, define, ideate, prototype, and test stages. Data were collected through observation and interviews, while the interface design was developed in Figma through wireframes, mockups, and interactive prototypes. The result is expected to produce a us...
This study aims to analyze the effect of earnings management, liquidity, and life cycle on Return on Assets (ROA) in mining subsector companies during the 2020–2024 period. This research employs a quantitative method. The population consists of mining companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. The sample was selected using a non-probability sampling technique, specifically purposive sampling, resulting in 18 companies and a total of 90 observations. The data wer...
The development of digital communication technology has encouraged government institutions to utilize social media as a medium for public information dissemination. Instagram is widely used because it can present information quickly and attractively. This study aims to analyze the utilization of Instagram @polres_jakbar as a publication medium in improving the image of the West Jakarta Metro Police. This research used a qualitative descriptive method with a post-positivism paradigm. Data were...
This study aims to prove whether Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty. This study uses a purposive sampling method in taking samples with the sample size method being the indicator multiplied by five. Thi...
The film Kaka Bos presents character portrayals rooted in the protagonists’ geographical and cultural origins specifically Eastern Indonesia. This study aims to explore and articulate how Eastern Indonesian identities are depicted throughout the film. Employing a qualitative research design with a descriptive approach, the analysis adopts Charles Sanders Peirce’s semiotic framework, consisting of the triadic model of sign, object, and interpretant, to examine the symbolic meanings embedded in...
This study aims to examine the influence of Meta Ads on the Purchase Intention of Sgrow products by considering the mediating roles of Customer Engagement and Brand Awareness. The research background is based on the growing use of Meta platforms (Facebook and Instagram) as digital marketing tools in Indonesia, and the importance of fostering customer involvement and brand recognition to drive consumer purchasing decisions. This study adopts a quantitative approach using a survey method. Prima...
This study aims to analyze the influence of reference group, reasonable price, and perceived usefulness on online purchase intention on iPad products in Indonesia. Data collection was carried out using a closed questionnaire assisted by Google Forms with a target respondent of 165 iPad product users in Indonesia chosed by the purposive sampling technique. The data obtained were then processed with IBM SPSS 27 using multiple regression analysis tests including pre-test tests of validity, ...
This study aims to analyze the influence of promotion, live shopping, and online customer reviews on consumers’ purchasing decisions on Tokopedia. Data was collected through an online questionnaire involving 125 active Tokopedia users. The analytical techniques used include validity and reliability tests, multiple linear regression analysis, and hypothesis testing with the assistance of statistical software. The results indicate that promotion, live shopping, and online customer reviews...
The tokusatsu style can be used as a creative strategy in advertising production. The combination of tokusatsu elements with retro visuals and the delivery of advertising messages through humor can be an attractive feature for advertisements. This is evident in the Chitato Lite Aburi Seaweed commercial titled “Lite Man Vs Monster Kentang.” This study applies Suyanto's concept of creative strategy, which includes appeals such as humor and music, along with execution styles like slice of life, ...
Keamanan website merupakan aspek krusial dalam menjaga integritas, kerahasiaan, dan ketersediaan data, terutama pada sistem informasi yang menyimpan data sensitif seperti Pangkalan Data Pendidikan Tinggi (PDDikti). Sebagai platform resmi penyedia data pendidikan tinggi di Indonesia, PDDikti rentan terhadap serangan siber seperti SQL Injection, Cross-Site Scripting (XSS), dan Denial of Service (DoS). Penelitian ini bertujuan menganalisis kerentanan keamanan pada website PDDikti menggunaka...
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