Penggambaran Orang Timur dalam Film Kaka Boss See

The film Kaka Bos presents character portrayals rooted in the protagonists’ geographical and cultural origins specifically Eastern Indonesia. This study aims to explore and articulate how Eastern Indonesian identities are depicted throughout the film. Employing a qualitative research design with a descriptive approach, the analysis adopts Charles Sanders Peirce’s semiotic framework, consisting of the triadic model of sign, object, and interpretant, to examine the symbolic meanings embedded in...

Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement dan Brand Awareness See

This study aims to examine the influence of Meta Ads on the Purchase Intention of Sgrow products by considering the mediating roles of Customer Engagement and Brand Awareness. The research background is based on the growing use of Meta platforms (Facebook and Instagram) as digital marketing tools in Indonesia, and the importance of fostering customer involvement and brand recognition to drive consumer purchasing decisions. This study adopts a quantitative approach using a survey method. Prima...

Pengaruh Reference Group, Reasonable Price, dan Perceived Usefulness Terhadap Online Purchase Intention See

This study aims to analyze the influence of reference group, reasonable price, and perceived usefulness on online purchase intention on iPad products in Indonesia. Data collection was carried out using a closed questionnaire assisted by Google Forms with a target respondent of 165 iPad product users in Indonesia chosed by the purposive sampling technique. The data obtained were then processed with IBM SPSS 27 using multiple regression analysis tests including pre-test tests of validity, ...

Strategi Kreatif Iklan Chitato Lite Versi Lite Man VS Monster Kentang di YouTube See

The tokusatsu style can be used as a creative strategy in advertising production. The combination of tokusatsu elements with retro visuals and the delivery of advertising messages through humor can be an attractive feature for advertisements. This is evident in the Chitato Lite Aburi Seaweed commercial titled “Lite Man Vs Monster Kentang.” This study applies Suyanto's concept of creative strategy, which includes appeals such as humor and music, along with execution styles like slice of life, ...

Analisis Celah Keamanan Pada Website PDDIKTI Menggunakan Metode Penetration Testing Dan Framework ISSAF See

Keamanan website merupakan aspek krusial dalam menjaga integritas, kerahasiaan, dan ketersediaan data, terutama pada sistem informasi yang menyimpan data sensitif seperti Pangkalan Data Pendidikan Tinggi (PDDikti). Sebagai platform resmi penyedia data pendidikan tinggi di Indonesia, PDDikti rentan terhadap serangan siber seperti SQL Injection, Cross-Site Scripting (XSS), dan Denial of Service (DoS). Penelitian ini bertujuan menganalisis kerentanan keamanan pada website PDDikti menggunaka...

Pengaruh Social Media Marketing, Brand Image, dan E-WOM Terhadap Keputusan Pembelian Produk The Body Shop Di Kota Bekasi See

This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with descriptive and causal research designs. Data was collected through questionnaires distributed to 180 respondents who live in Bekasi City, have purchased The Body Shop products, and follow the brand's official social media accounts. Data analysis was conducted using IBM SPSS 2...

Pengaruh Net Income, Cash Holding, dan Current Ratio terhadap Harga Saham Perusahaan Kesehatan See

The purpose of this study is to examine how net income, cash holdings, and the current ratio affect the stock price of companies in the health industry between 2018 and 2023. Purposive sampling is the sampling approach used in this quantitative study. Out of 36 companies, 18 are included in the sample. With the use of SPSS software, multiple linear regression is the analysis technique employed. The findings indicate that while net income has no bearing on stock price, cash holdings and th...

Implementasi Zero Trust Architecture pada Cloud Environment Menggunakan Microsoft Azure See

Dalam era transformasi digital yang semakin pesat, keamanan siber menjadi prioritas utama bagi organisasi yang mengadopsi layanan cloud computing. Salah satu pendekatan keamanan yang semakin banyak diadopsi adalah Zero Trust Architecture (ZTA), yang mengusung prinsip "never trust, always verify". Penelitian ini bertujuan untuk mengimplementasikan arsitektur Zero Trust pada lingkungan cloud menggunakan Microsoft Azure guna meningkatkan postur keamanan infrastruktur. Studi ini mencakup identifi...

Pengaruh Rating, Online Customer Review, dan Harga Terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia See

This study aims to examine the influence of rating, online customer review, and price on purchasing decisions at the Xiaomi Official Store on Tokopedia. The research uses a quantitative method with a sample of 200 respondents. The sample size was specifically considering the maximum number of arrows leading to a latent construct in the model. Data were collected using questionnaires distributed through an online survey, and analyzed using multiple linear regression. The sampling technique use...