Perencanaan Model Bisnis Produk Suvenir Kopi dengan Identitas Ke-Indonesiaan

Abstract

Indonesia has diverse coffee potential assets. Coffee has become a lifestyle. The growth of coffee in Indonesia is indicated by the growth of coffee shops so that business competition becomes tight. From the results of the reduction of research interviews at 3 coffee shop owners in Jakarta, generally they innovate on the menu and facilities, souvenir products have not been a special concern. From the reduction of market interview test, the type of souvenir products found in the market is only tumblr and porcelain mug while this is interesting for personal needs as a gift and branding needs of the company to get awareness that carries the name indonesia. Meanwhile, The Head of Communication Bureau of the Ministry of Tourism and Creative Economy/ Agency for Tourism and Creative Economy said coffee is one of the windows of Indonesia's tourism promotion in the international arena. This study analyzes new business models with value added product innovation with additions to product lines and re-determination of existing products. This business is worth running considering it does not exist in Indonesia, especially Jakarta.