Pengaruh Jumlah Produk Tayang, Letak Geografis Dan Jenis Penyedia Terhadap Transaksi Pada Platform Marketplace Xyz

Abstract

This study aims to ascertain the following: 1) How many products are displayed affects transactions on the XYZ Marketplace Platform; 2) How location affects transactions on the XYZ Marketplace Platform; and 3) How many providers affect transactions on the XYZ Marketplace Platform. Quantitative research methods are used in this study. Quantitative data are the kind that are used. Data on the quantity of items shown, the location of the providers, the number of providers, and the number of transactions on the XYZ marketplace platform between 2020 and 2022 make up the population in this study. Documentation procedures are the means of data collecting used. Statistical techniques and SPSS software will be used to examine the gathered data. The study's findings demonstrate that: 1) the quantity of products displayed on the platform is fairly good and significantly influences marketplace platform transactions; 2) geographic location has significantly increased in most provinces and significantly influences platform transaction variables; and 3) the value of the number of providers rises annually and significantly influences platform transaction variables.