Pengaruh Terpaan Tayangan Animasi Nussa Official (Cuci Tangan Yuk) di Youtube terhadap Perilaku Imitasi Anak

Abstract

This research aims to find out how much impact the animation show Nussa Official episode of Hand Wash in YouTube to the behavior of imitation children aged 4-5 North Bekasi City. The method used is quantitative with an expreslanative type. The samples in this study were children aged 4-5 years, 97 people. Data was obtained using a questionnaire with a Likert scale, then in the analysis using simple linear regression tests through IBM SPSS 25 software. This study used the cultivation theory. The result is an impact on the Nussa Official animated impressions episode of the handwashing of the hands of the imitation behavior of children aged 4-5 years in the city of North Bekasi with a correlation coefficient of 0.427 with a regression equation Y = 46,328 + 0, 797X. The coefficient of determination of R Square = 0,182, which means that the variable of animated impressions Nussa Official episodes of hand washing is affecting the imitation behavior of 18.2%.