Pengaruh Pesan Kesehatan pada Kemasan Rokok terhadap Minat Berhenti Merokok Remaja di Jakarta Utara

Abstract

According to World Health Organization (WHO) Indonesia is the number three country with the most smokers after China and India. Right now Indonesia is country with the most teenage smokers in the world, that makes it call as baby Smokers Countries. The purpose this study is to know how far influence health message in cigarette packs to teenage smoker interest in quitting smoking. This study use positivism paradigm with the approach quantitative and eplanatory survey methods. This study also use Stimulus- Respons (S-R) theory. Then the result on hypothesis test point out that H0 is denied so H1 is accepted that means there is influence on health message to teenage smokers interest in quitting smoking. With this research, ciggarete industries is hoped to make a more detailed supervision, so cigarette can still consumed by the right consumer and to teenager smokers will emphasize the importance of health and environment.