Pengaruh Isu Plagiarisme Desain terhadap Brand Image Erigo di Instagram @erigostore

Abstract

According wearesocial.com data, Instagram ranks fourth as the most used social media platforms, worth of 79%. This research aims to know issue of design plagiarism influence is brand image on Instagram @erigostore. This research used a positivism paradigm with quantitative approach and explanative survey methods. Data obtained using questionnaires, then analyzed using analysis of correlation Pearson's Product Moment and a simple linear regression analysis. The theory used in this research is the theory of Stimulus-Response (S-R). On the basis of the hypothesis test, it can be concluded that there’s influence between the “design plagiarism on brand image Erigo on Instagram @erigostore. On the basis of the Pearson’s Product Moment, tiers of level worth of 0,927 and it shows the strongest level. There is influence between design plagiarism with brand image Erigo on Instagram worth of 2%.