Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/305
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dc.contributor.authorMagdalena, Limanda-
dc.contributor.advisorParlindungan, Davis Roganda-
dc.date.accessioned2022-07-18T07:08:15Z-
dc.date.available2022-07-18T07:08:15Z-
dc.date.issued2020-08-22-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/305-
dc.description.abstractToday the property business has experienced a decline and increase in the economic sector. With the uncertain economic conditions, it is expected that each sales person has good personal selling skills. In anticipating the erratic flow of globalization, sales people at XYZ companies have their own techniques in communicating with consumers, so that through the communication techniques applied, the communication established between the sales person and the consumer can have a beneficial impact on the company, namely; in terms of increasing sales in the company XYZ and can establish a good and close relationship with consumers and can provide a positive image of the personal sales person itself and for the company. The technique used by the sales person of the company is Personal Selling, where Personal Selling is a tool or technique used in marketing communications to create, improve, control, or maintain mutually beneficial exchange relationships with other parties. With good personal selling skills, XYZ Company often gets VIP invitations from developers to help market the property products offered.en_US
dc.language.isootheren_US
dc.publisherInstitut Teknologi dan Bisnis Kalbisen_US
dc.subjectproperty businessen_US
dc.subjectcustomer relationsen_US
dc.subjecteffective communicationen_US
dc.subjectpersonal selling, sales personen_US
dc.titlePeran Personal Selling dalam Menjalin Hubungan dengan Pelanggan Pada Bisnis Propertien_US
dc.typeThesisen_US
Appears in Collections:IK 2020

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