Peran Personal Selling dalam Menjalin Hubungan dengan Pelanggan Pada Bisnis Properti

Abstract

Today the property business has experienced a decline and increase in the economic sector. With the uncertain economic conditions, it is expected that each sales person has good personal selling skills. In anticipating the erratic flow of globalization, sales people at XYZ companies have their own techniques in communicating with consumers, so that through the communication techniques applied, the communication established between the sales person and the consumer can have a beneficial impact on the company, namely; in terms of increasing sales in the company XYZ and can establish a good and close relationship with consumers and can provide a positive image of the personal sales person itself and for the company. The technique used by the sales person of the company is Personal Selling, where Personal Selling is a tool or technique used in marketing communications to create, improve, control, or maintain mutually beneficial exchange relationships with other parties. With good personal selling skills, XYZ Company often gets VIP invitations from developers to help market the property products offered.