Gaya Kepemimpinan KFC Indonesia dalam Menyosialisasikan Budaya Organisasi di Tengah Wabah Covid-19

Abstract

Abstract : Coronavirus Disease (COVID-19) is a disease that can spread rapidly to various countries, including Indonesia. As one of the affected companies, KFC Indonesia was forced to close one of the KFC stores in the ITC Cempaka Mas branch due to government policies through PSBB (Large-Scale Social Border) to suppress the growth of the virus. This study aims to determine the leadership style of KFC ITC Cempaka Mas in socializing organizational culture to maintain a strong organizational culture amid during in the COVID-19 outbreak. This type of research uses a case study with a qualitative approach and data collection techniques of observation, interviews, and documentation. The results showed that there was a situational leadership style, organizational communication continued to run normally both before and after the COVID-19, but there were cultural adjustments such as the use of masks and hand gloves when serving customers. This is because KFC always implements We are the Owners of KFC in all members of its organization so that CHAMPS can be implemented properly.