Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/341
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dc.contributor.authorLeonardi, Angelina-
dc.contributor.advisorNurjanah, Siti-
dc.date.accessioned2022-07-27T02:49:51Z-
dc.date.available2022-07-27T02:49:51Z-
dc.date.issued2020-06-27-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/341-
dc.description.abstractThe purpose of this study is to determine the influence of social media marketing and experiential marketing on the repurchase intention of Home Bistro consumers at Citra Garden. The approach used in this research is quantitative. The questionnaire in this study used the Google form with a total of 180 respondents. The software used in analyzing data is SPPS 25. The sample technique used in this study is non probability sampling, purposive sampling. Hypothesis results show that: social media marketing significantly influences repurchase intention and experiential marketing significantly influences repurchase interesten_US
dc.language.isootheren_US
dc.publisherInstitut Teknologi dan Bisnis Kalbisen_US
dc.subjectSocial media marketingen_US
dc.subjectexperiential marketingen_US
dc.subjectrespurchase intentionen_US
dc.titlePengaruh Social Media Marketing dan Experiental Marketing terhadap Minat Beli Ulang Konsumen Home Bistro di Citra Gardenen_US
dc.typeThesisen_US
Appears in Collections:MN 2020

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