Pengaruh Social Media Marketing dan Experiental Marketing terhadap Minat Beli Ulang Konsumen Home Bistro di Citra Garden

Abstract

The purpose of this study is to determine the influence of social media marketing and experiential marketing on the repurchase intention of Home Bistro consumers at Citra Garden. The approach used in this research is quantitative. The questionnaire in this study used the Google form with a total of 180 respondents. The software used in analyzing data is SPPS 25. The sample technique used in this study is non probability sampling, purposive sampling. Hypothesis results show that: social media marketing significantly influences repurchase intention and experiential marketing significantly influences repurchase interest