Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/363
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHadi, Joshua Christian-
dc.contributor.advisorMariah, Mariah-
dc.date.accessioned2022-07-28T07:20:32Z-
dc.date.available2022-07-28T07:20:32Z-
dc.date.issued2020-06-10-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/363-
dc.description.abstractThe purpose of this research is to find out and analyze the effect of price perception, social media marketing¸ and brand awareness on the decision to purchase Titik Point paper products. This study discusses the dimensions of the research variables studied to determine the effect between variables and objects. This study uses a quantitative method through a questionnaire survey distributed to 131 respondents who were processed using SPSS Version 24.0 with a nonprobability sampling method. Hypothesis test results (t test), price perception significantly influence purchasing decisions. Social media marketing has a significant effect on purchasing decisions. Brand Awareness has a significant effect on purchasing decisions. The implication of this research is to provide marketers with understanding to pay attention to price perception, social media marketing and good brand awareness, especially on Point Sema products.en_US
dc.language.isootheren_US
dc.publisherInstitut Teknologi dan Bisnis Kalbisen_US
dc.subjectprice perceptionen_US
dc.subjectsocial media marketingen_US
dc.subjectbrand awarenessen_US
dc.subjectpurchase decisionen_US
dc.titlePengaruh Price Perception, Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian Produk Kertas Titik Komaen_US
dc.typeThesisen_US
Appears in Collections:MN 2020

Files in This Item:
File Description SizeFormat 
A_Cover_2016102255.pdfCover206.66 kBAdobe PDFView/Open
B_Abstrak_2016102255.pdfAbstrak192.82 kBAdobe PDFView/Open
C_Daftar_isi_2016102255.pdfDaftar isi199.34 kBAdobe PDFView/Open
D_Bab1_2016102255.pdfBab 1543.48 kBAdobe PDFView/Open
E_Bab2_2016102255.pdf
  Restricted Access
Bab 2488.74 kBAdobe PDFView/Open Request a copy
F_Bab3_2016102255.pdf
  Restricted Access
Bab 3340.29 kBAdobe PDFView/Open Request a copy
G_Bab4_2016102255.pdf
  Restricted Access
Bab 4491.23 kBAdobe PDFView/Open Request a copy
H_Bab5_2016102255.pdf
  Restricted Access
Bab 5269.97 kBAdobe PDFView/Open Request a copy
J_Daftar_pustaka_2016102255.pdfDaftar pustaka272.8 kBAdobe PDFView/Open
J_Full_text_2016102255.pdf
  Restricted Access
Full text2.43 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.