Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/488
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dc.contributor.authorMado, Aloysius-
dc.contributor.advisorParlindungan, Davis Roganda-
dc.date.accessioned2022-08-25T07:35:37Z-
dc.date.available2022-08-25T07:35:37Z-
dc.date.issued2022-08-18-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/488-
dc.description.abstractThe HPTL (Other Tobacco Processing) industry is experiencing a fairly rapid development of innovation and technology. These developments have resulted in competition between one company and another. With the development of information and communication technology, companies must be able to communicate their marketing effectively to disseminate information and attract consumers to make purchases related to the products of their company. This study uses a qualitative approach with the paradigm of postpositivism with the aim of examining a phenomenon in depth, and the method used is a case study. The results of this study indicate that UPODS implements a marketing communication mix through advertising, sales promotion, events and experiences, public relations and publications, direct and interactive marketing, and personal selling.en_US
dc.language.isootheren_US
dc.publisherInstitut Teknologi dan Bisnis Kalbisen_US
dc.subjectmarketing communicationen_US
dc.subjectmarketing communication mixen_US
dc.subjecte-ciggareteen_US
dc.subjectUPODSen_US
dc.titleImplementasi Bauran Komunikasi Pemasaran pada Perusahaan Rokok Elektrik UPODSen_US
dc.typeThesisen_US
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