Visualisasi Lagu Reikko - Problems

Abstract

Music videos can be a promotional medium to sell a song. Research from Pexeco, Music is the only category that consistently attracts hundreds of millions of users to watch the same video over and over again, even music videos which became the first record-breaking as 1 billion views and most videos with more than 1 million views were music videos in YouTube platform. The song Problems sung by Reikko only has a lyric video which has the possibility that the message Reikko wants to convey does not reach the listener. Therefore, the design of the visualization of the song Reikko – Problems aims to interpret the message that Reikko wants to convey. The author uses a qualitative methodology by collecting data through observations and interviews. The results of the data obtained are then analyzed using Grounded Theory to obtain STP from Reikko fans. The author collects references from several music video sources that use animation according to segmenting from Reikko fans. After getting the appropriate depiction style and completing pre-production, the author produces using the data that has been collected and produces a music video for Problems using 2D animation techniques which will be uploaded via the YouTube platform.