Strategi Public Relation dalam Membangun Reputasi PT. Bhinneka Dwi Persada Melalui Aksi Sosial

Abstract

Having a business in the field of Main Equipment Systems and Weapons is something that can only be run and felt by certain parties. This is what makes business in the defense equipment sector very unusual for the public to obtain information, and also the positive impact of this type of business. PT Bhinneka Dwi Persada is a company that is engaged in providing goods and services for the defense equipment system. The purpose of this research is to find out the PR strategy and communication carried out by PT Bhinneka Dwi Persada, so that companies that are not so open to the public can improve and maintain their reputation, through CSR programs. The research method used in this research is descriptive qualitative, namely by describing how the PR strategy is carried out by PT Bhinneka Dwi Persada, to reach the community, government, and users accurately and efficiently. Data collection techniques used are observation, interviews, and documentation. The concept used is PENCILS Strategy (Publications and publicity, events, news, community involvement, information or image, lobbying and negotiating, and social responsibility). The results of the research conducted with PT Bhinneka Dwi Persada showed that the PR strategy was effective. This can be seen from how its reputation can improve, while also maintaining that reputation over the years.