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Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/1773
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dc.contributor.authorSuprianto, Darren-
dc.contributor.advisorDara, Siti Ruhana-
dc.date.accessioned2025-08-01T08:49:52Z-
dc.date.available2025-08-01T08:49:52Z-
dc.date.issued2025-07-29-
dc.identifier.urihttp://repository.kalbis.ac.id/handle/123456789/1773-
dc.description.abstractThis study aims to analyze the influence of promotion, live shopping, and online customer reviews on consumers’ purchasing decisions on Tokopedia. Data was collected through an online questionnaire involving 125 active Tokopedia users. The analytical techniques used include validity and reliability tests, multiple linear regression analysis, and hypothesis testing with the assistance of statistical software. The results indicate that promotion, live shopping, and online customer reviews have an effect on purchasing decisions. Simultaneously, these three variables contribute 50.1% to consumer purchasing decisions.en_US
dc.language.isootheren_US
dc.publisherUniversitas Kalbisen_US
dc.subjectpromotionen_US
dc.subjectlive shoppingen_US
dc.subjectonline customer reviewen_US
dc.subjectkeputusan pembelianen_US
dc.subjecttokopediaen_US
dc.titlePengaruh Promosi, Live Shopping, dan Online Customer Review Terhadap Keputusan Pembelian di Tokopediaen_US
dc.typeThesisen_US
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