Strategi Kreatif Konten Kreator Podcast Musuh Masyarakat Berjudul: "Kami Mendukung Childfree (Bersama Gita Savitri)"

Abstract

Creative strategies need to be implemented so that content can attract the attention of the audience. Musuh Masyarakat is an Original Podcast owned by Noice, which has been around since 2019 with a total of 139 episodes for 5 seasons. Podcast Musuh Masyarakat presents controversial content regarding current issues and phenomena that exist in society. This study aims to determine the Creative Strategy of Podcast Musuh Masyarakat’s Content Creator Titled: “Kami Mendukung Childfree (Bersama Gita Savitri)”. The method used in this research is a case study with data collection techniques in the form of in-depth interviews, observation, and documentation. Researchers use the Peter Pringle program planning model. The results of the study indicate that there are several creative strategies used in the Enemy of Society Podcast, namely Noice determines the podcaster first before planning the program. The concept of the program is based on the big name Podcaster. In presenting Podcasts, Podcasters do not use scripts so that Podcasters can freely present Podcast topics. The topic of childfree was brought up because childfree is becoming a current issue because of Gita Savitri.