Motif Dan Kepuasan Khalayak dalam Mendengarkan Podcast

Abstract

This research aims to find out how much the level of audience satisfaction in listening to the podcast. The researcher views this research based on the positvism paradigm with a quantitative descriptive approach and uses and gratification theory. Datas collection techniques in this research using non-probability sampling techniques with the type of available sampling / convenience sampling. From the results of the analysis using paired t test, it is known that the gap found in the Gratification Sought and Gratification Obtained variables has a value that indicates a significant difference between the GS variable and the GO variable, known from the results of research conducted on 385 respondents obtained the results of GS>GO (Media does not satisfy the audience), however in theory the expectancy value developed by Philip Palmgreen satisfaction created by each indicator is fairly high, overall satisfaction gained by the audience in listening to a podcast it has a satisfaction value above 99%.