Motif Mendengarkan Program Mustang Getaway, MVP (Most Valuable Person) terhadap Kepuasan Pendengar

Abstract

Radio Mustang FM 88 has the Mustang Getaway program which is the flagship program.. The purpose of this study is to determine the effect of listening to the Mustang Getaway program on the satisfaction of UI Law Faculty students in 2017. The main theory used is the Uses and Gratification theory. This study uses the positivism paradigm with quantitative approaches, explanative research types and survey data collecting methods. Data obtained from the questionnaire were then analyzed using Pearson's Product Moment correlation analysis and simple linear regression analysis. Based on the hypothesis test, it can be concluded that there is an influence between the motive of listening to the Mustang Getaway program to listener satisfaction with the Pearson correlation coefficient of 0.751 with a regression equation Y = 9,704 + 0.841X. The coefficient of determination is 0.563, which means that the influence of the motive of listening to the Mustang Getaway program to listener satisfaction is 56.3% while the remaining 43.7% is influenced by other factors not examined in this study.