Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/297
Title: Rebel Together sebagai Strategi Komunikasi Pemasaran digital Madformakeup di Tengah Pandemi Covid 19
Authors: Julianti, Indri
Delliana, Anastasia Santi
Keywords: communication strategy of digital marketing
customer engagement
integrated marketing communication
Issue Date: 3-Aug-2020
Publisher: Institut Teknologi dan Bisnis Kalbis
Abstract: The appearance of virus covid-19 pandemic has made businesses change their marketing communication strategic ways to survive in the midst of this pandemic including makeup companies like Madformakeup. One of the strategies used by Madfromakeup is planning a good and effective digital marketing communication strategy, by implementing customer engagement through the Rebel Together program. This study aims to determine the digital marketing communication strategy adopted by Madformakeup in increasing sales during the covid-19 pandemic. The method that researcher used is a qualitative method with the type of descriptive research. The results of this study are that Madformakeup implemented a digital marketing communication strategy during the covid-19 pandemic so well and effectively through the STP and IMC concepts. So as to produce a digital marketing communication strategy that can be accepted by the public, especially customers from Madormakeup. Researchers collected data by interviews, observation and documentation in the form of photos
URI: http://repository.kalbis.ac.id/handle/123456789/297
Appears in Collections:IK 2020

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