Please use this identifier to cite or link to this item:
http://repository.kalbis.ac.id/handle/123456789/303
Title: | Pengaruh Kampanye Konser Musik dengan Tagar Dirumahaja terhadap Minat Berdonasi (Survei Kepada Followers di Akun Twitter @kitabisacom) |
Authors: | Aldi, Laurensius Salman, Salman |
Keywords: | twitter campaign interest stimulus-oragnism-response |
Issue Date: | 15-Aug-2020 |
Publisher: | Institut Teknologi dan Bisnis Kalbis |
Abstract: | Kitabisa.com is an institution that aims to do crowdfunding or online to make it easier for donors to channel funds digitally. This research has the influence of a music concert campaign with dirumahaja hashtags to the interest in donating. This study uses a positivistic paradigm with a quantitative approach and an explanative survey method. From the data obtained using a questionnaire, which is then analyzed using Pearson's Product Moment correlation analysis and simple linear regression analysis. The theory tested in this study are the Stimulus-Oragnism-Response (S-O-R) theory. Based on the hypothesis test obtained, it can be concluded that there is an influence between the music concert campaign with dirumahaja hashtags on the interest in donating by 32,7%. |
URI: | http://repository.kalbis.ac.id/handle/123456789/303 |
Appears in Collections: | IK 2020 |
Files in This Item:
File | Description | Size | Format | |
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A_Cover_2016102845.pdf | Cover | 152.8 kB | Adobe PDF | View/Open |
B_Abstrak_2016102845.pdf | Abstrak | 240.56 kB | Adobe PDF | View/Open |
C_Daftar_isi_2016102845.pdf | Daftar isi | 199.74 kB | Adobe PDF | View/Open |
D_Bab1_2016102845.pdf | Bab 1 | 461.12 kB | Adobe PDF | View/Open |
E_Bab2_2016102845.pdf Restricted Access | Bab 2 | 539.36 kB | Adobe PDF | View/Open Request a copy |
F_Bab3_2016102845.pdf Restricted Access | Bab 3 | 482.4 kB | Adobe PDF | View/Open Request a copy |
G_Bab4_2016102845.pdf Restricted Access | Bab 4 | 627.47 kB | Adobe PDF | View/Open Request a copy |
H_Bab5_2016102845.pdf Restricted Access | Bab 5 | 306.87 kB | Adobe PDF | View/Open Request a copy |
I_Daftar_pustaka_2016102845.pdf | Daftar pustaka | 182.38 kB | Adobe PDF | View/Open |
J_Full_text_2016102845.pdf Restricted Access | Full text | 2.63 MB | Adobe PDF | View/Open Request a copy |
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