Resepsi Komunitas Mural Artherapy Movement Mengenai Pemaknaan Mural dalam Tayangan Youtube Fakeinkshit

Abstract

Murals are a way of drawing on a large surface, such as on the fakeinkshit YouTube show. The purpose of this study was to determine the reception of the Artherapy Movement Community in interpreting the murals contained in YouTube Fakeinkshit. Researchers used the EncodingDecoding theory with a constructivist paradigm and a qualitative approach. The researcher used a reception analysis with three categories of possible audiences; Dominant hegemony, Negotiation and Opposition. The results show that the dominant hegemony position is dominated by the Wendy scene regarding "artistic behavior is expected to be seen as a positive thing and not seen as a destructive action". The negotiation position was dominated by the Jaguar team scene regarding "a good picture should contain a view, there are rice fields, animals, and hoeing farmers". The position of the opposition is dominated by the Jaguar team scene, giving a statement that the drawing should have been done at the request of the shop owner and if not allowed the shop owner felt intimidated. These results prove that the Artherapy Movement community is an active audience that has experience and knowledge in interpreting murals.